Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Publication details: Boston : Houghton Mifflin Co. ; New Delhi : Biztantra, c2005 [printed 2009]Edition: Twelve edition (Indian Adaptation)Description: xxxi, 750, [115] pages : color illustrations, color maps ; 29 cmISBN:- 9788177225204
- 0618474455 (library ed.)
- 0618474463 (student text)
- 658.8 22
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | 3010020708 |
Total holds: 0
Includes bibliographical references and index.
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