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Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
Publication details: New York : Palgrave Macmillan, 2003.Description: xxv, 556 p. : ill. ; 24 cmISBN:- 0333994361 (cloth)
- 033399437X (pbk.)
- 658.8 21
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MCD (Browse shelf(Opens below)) | 1 | Available | 3010017987 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MCD (Browse shelf(Opens below)) | 2 | Available | 3010017986 |
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| 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCD Marketing : | 658.8 MCD Marketing : | 658.8 MOO Crossing the chasm : | 658.8 MOU Problems in marketing : | 658.8 NIN The 1989 annual : |
Includes bibliographical references and index.
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