Principles of marketing / Philip Kotler ... [et al.].

Contributor(s):

Material type: Text

9780137864898
9789357055215

Subject(s):

DDC classification:

658.8 23

LOC classification:

HF5415 .K636 2022

Summary: "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Book	School of Pharmacy General Stacks	School of Pharmacy General Stacks	658.8 PRI (Browse shelf(Opens below))	1	Available	3010043225
Book	School of Pharmacy General Stacks	School of Pharmacy General Stacks	658.8 PRI (Browse shelf(Opens below))	2	Available	3010043226
Book	School of Pharmacy General Stacks	School of Pharmacy General Stacks	658.8 PRI (Browse shelf(Opens below))	3	Available	3010043227
Book	School of Pharmacy General Stacks	School of Pharmacy General Stacks	658.8 PRI (Browse shelf(Opens below))	4	Available	3010043228
Book	School of Pharmacy General Stacks	School of Pharmacy General Stacks	658.8 PRI (Browse shelf(Opens below))	5	Available	3010043229

Total holds: 0

Revised edition of Principles of marketing, 2019.

Includes bibliographical references and index.

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

PHR

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