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Marketing research : an applied orientation / Naresh K. Malhotra.
Publication details: Upper Saddle River, NJ : Pearson, c2010.Edition: Sixth editionDescription: vii, 929 pages ; 28 cmISBN:- 0136094236
- 9780136094234
- 658.83 23
- HF5415.2 .M29 2010
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | 3010041331 |
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| 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : an applied orientation / | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : |
Includes bibliographical references (pages 866-905) and index.
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