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Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.

By: Contributor(s): Publication details: New York : Routledge, Taylor & Francis Group, c2018Edition: First EditionDescription: xxv, 389 pages : illustrations ; 26 cmISBN:
  • 9781138190689 (pbk)
  • 9781138190672 (hbk)
Subject(s): DDC classification:
  • 658.8340285 23
LOC classification:
  • HF5415.1265 S658 2017
Contents:
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8340285 SPO (Browse shelf(Opens below)) 1 Available 3010034423
Total holds: 0

Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.

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