Digital analytics for marketing / Marshall Sponder & Gohar F. Khan.
Publication details: New York : Routledge, Taylor & Francis Group, c2018Edition: First EditionDescription: xxv, 389 pages : illustrations ; 26 cmISBN:- 9781138190689 (pbk)
- 9781138190672 (hbk)
- 658.8340285 23
- HF5415.1265 S658 2017
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8340285 SPO (Browse shelf(Opens below)) | 1 | Available | 3010034423 |
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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