Marketing and globalization / Aurélia Durand.
Publication details: New York : Routledge, c2019Description: xxiii, 571 pages : illustrations ; 23 cmISBN:- 9781138202344 (pbk.)
- 9781138202337 (hardback)
- 658.84 23
- HF5415 .D867 2018
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.84 DUR (Browse shelf(Opens below)) | 1 | Available | 3010034434 |
Includes bibliographical references and index.
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
AAL
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