Big data, mining, and analytics : components of strategic decision making / Stephan Kudyba ; foreword by Thomas H. Davenport
Publication details: Boca Raton : Taylor & Francis, 2018 [reprinted]Description: xv, 305 pages : some color illustrations ; 25 cmISBN:- 9781466568709 (hardback)
- 1466568704 (hardback)
- 9781138494206 (pbk)
- 658.4012 23
- HD30.28 .B544 2014
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.4012 BIG (Browse shelf(Opens below)) | 1 | Available | 3010033623 |
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658.4012 BAR Strategic management and competitive advantage : | 658.4012 BAR Strategic management and competitive advantage : | 658.4012 BES Economics of strategy / | 658.4012 BIG Big data, mining, and analytics : | 658.4012 BRA Simplified strategic planning : a no-nonsense guide for busy people who want results fast! / | 658.4012 BYA Strategic management / | 658.4012 BYA Strategic management / |
Includes bibliographical references and index.
"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"--
CSE
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