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Logo modernism / Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk.

By: Contributor(s): Material type: TextTextLanguage: ENG, FRE, GER Original language: ENG, FRE, GER Publication details: Köln : Taschen, c2018Description: 432 pages : illustrations (some color) ; 38 cmISBN:
  • 9783836545303
  • 3836545306
Subject(s): Genre/Form: DDC classification:
  • 741.6 23
Contents:
Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Sliwka ; Anton Stankowski.
Summary: "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.
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Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 741.6 MUL (Browse shelf(Opens below)) 1 Available 3010033035
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 741.6 MUL (Browse shelf(Opens below)) 2 Checked out 06/10/2024 3010033038
Total holds: 0
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741.5973 BEC Fun home : 741.6 EVA Logo / 741.6 MUL Logo modernism / 741.6 MUL Logo modernism / 741.6 SHA Look at this : 741.603 AMB The visual dictionary of graphic design., 1999-2000. 741.660942733 ROB Factory records :

Includes bibliographical references (pages 427-429) and index.

Logo / Jens Müller -- Viva modernism! / R. Roger Remington -- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle -- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black -- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words -- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Sliwka ; Anton Stankowski.

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.

CSE

Text in English, French, and German.

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