Marketing research : methodological foundations / Gilbert Churchill, Dawn Lacobucci.
Publication details: Australia ; Mason, OH : South-Western/Cengage Learning, c2010.Edition: 10th EdDescription: xx, 604 p. : col. ill. ; 26 cmISBN:- 9780324359954
- 0324359950
- 9781439081013 (student ed. with Qualtrics)
- 1439081018 (student ed. with Qualtrics)
- 658.83
- HF5415.2 .C5 2010
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 CHU (Browse shelf(Opens below)) | 1 | Available | 3010031481 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 CHU (Browse shelf(Opens below)) | 2 | Available | 3010031482 |
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658.83 BUR Marketing research / | 658.83 BUR Marketing research / | 658.83 CHU Marketing research : | 658.83 CHU Marketing research : | 658.83 DIL Essentials of marketing research / | 658.83 DIL Essentials of marketing research / | 658.83 HAG Market research in practice : |
Includes bibliographical references and indexes.
BBS
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