Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.].

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Publication details: New Delhi : Cengage Learning, c2012 [reprinted 2012]Edition: 6th edDescription: xli, 710 p. : ill., ; 28 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Centre for Entrepreneurship Development (CED) General Stacks	Centre for Entrepreneurship Development (CED) General Stacks	659.1 ADV (Browse shelf(Opens below))	1	Available		3010030056

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Includes bibliographical references and index.

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