Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier.
Publication details: New York : McGraw-Hill, c2011.Edition: 1st edDescription: xviii, 295 p. : ill. ; 24 cmISBN:- 9780071763745 (alk. paper)
- 659.2 22
- HG4026 .D54 2011
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
![]() |
Centre for Entrepreneurship Development (CED) General Stacks | Centre for Entrepreneurship Development (CED) General Stacks | 659.2 DIE (Browse shelf(Opens below)) | 1 | Available | 3010030747 |
Includes bibliographical references (p. 253-290) and index.
Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
CED
There are no comments on this title.