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Reputation rules : strategies for building your company's most valuable asset / by Daniel Diermeier.

By: Publication details: New York : McGraw-Hill, c2011.Edition: 1st edDescription: xviii, 295 p. : ill. ; 24 cmISBN:
  • 9780071763745 (alk. paper)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HG4026 .D54 2011
Contents:
Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Centre for Entrepreneurship Development (CED) General Stacks Centre for Entrepreneurship Development (CED) General Stacks 659.2 DIE (Browse shelf(Opens below)) 1 Available 3010030747
Total holds: 0

Includes bibliographical references (p. 253-290) and index.

Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities.

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