Creativity in public relations / Andy Green.
Series: PR in practice seriesPublication details: Philadelphia : New Delhi : Kogan Page, 2003.Edition: 1st edDescription: xii, 200 p. : ill. ; 24 cmISBN:- 8124203075
- 9780749448233
- 0749448237
- 659.2 22
- HD59 .G683 2007
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 659.2 GRE (Browse shelf(Opens below)) | 1 | Available | 3020005335 |
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| 659.133 BLY The perfect sales piece : | 659.143 BIE "This business has legs" : | 659.2 DUN Successful public relations. | 659.2 GRE Creativity in public relations / | 667.9 TWE Twelfth International Conference in Organic Coatings Science and Technology : | 670.42 KAZ Basic manufacturing processes / | 670.427 KOR Computer control of manufacturing systems / |
Includes bibliographical references and index.
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
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