Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy
Publication details: Homewood, IL : Irwin, c2005.Description: vii, 214 p. : ill. ; 26 cmISBN:- 9780072864717
- 0072864710
- 0072864702
- 1099-5579
- 658.8/005 20
- HF5410 .A67
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.8005 APP (Browse shelf(Opens below)) | 1 | Available | 3020007012 |
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| 658.72 MOO Breakthrough partnering : creating a collective enterprise advantage / | 658.7 ARN Introduction to materials management / | 658.8005 APP Applications in basic marketing : | 658.8005 APP Applications in basic marketing : | 658.81 KAS Short cycle selling : | 658.82 LIN 30 minutes - to write sales letters | 658.8342 SOL Consumer behavior : |
Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Earlier selection Decision based on 1990
Title from title page.
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