Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.
Series: Wiley and SAS business seriesPublication details: Hoboken, N.J. : John Wiley & Sons, c2007.Description: xiii, 346 p. : ill. ; 24 cmISBN:- 9780470125427 (cloth)
- 047012542X (cloth)
- 658.8/72 22
- HF5415.126 .L47 2007
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.872 LES (Browse shelf(Opens below)) | 2 | Available | 3010030117 | ||
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.872 LES (Browse shelf(Opens below)) | 1 | Available | 3020007603 |
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658.872 CHO Consumer acceptance of online stores in bricks and clicks e-commerce : | 658.872 CHO Consumer acceptance of online stores in bricks and clicks e-commerce : | 658.872 CHO Consumer acceptance of online stores in bricks and clicks e-commerce : | 658.872 LES Marketing automation : | 658.88 COL Consumer and business credit management / | 659.1 VIT The seven lost secrets of success : | 659.133 BLY The perfect sales piece : |
Includes index.
Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
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