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Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Publication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991.Description: xiii, 299 p. : ill. ; 24 cmISBN:- 0029001013
- 658.8/27 20
- HD69.B7 A22 1991
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.827 AAK (Browse shelf(Opens below)) | 1 | Available | 3020004543 |
Total holds: 0
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| 658.812 PEP The one to one future : | 658.812 WIL Stop selling, start partnering : | 658.82 VEE Gravitational marketing : | 658.827 AAK Managing brand equity : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.83 KIN Marketing research : |
Includes bibliographical references (p. 277-287) and index.
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