Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

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Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Savar Campus Library General Stacks	Savar Campus Library General Stacks	658.8 GUI (Browse shelf(Opens below))	1	Available		3020005878

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Includes bibliographical references (p. 443-446) and index.

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