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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1991.Edition: 4th edDescription: xxi, 856 p. : ill. (some col.), maps ; 25 cmISBN:- 0070347573
- 658.8/3 20
- HF5415.2 .K53 1991
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.83 KIN (Browse shelf(Opens below)) | 1 | Available | 3020005858 |
Total holds: 0
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| 658.827 AAK Managing brand equity : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.83 KIN Marketing research : | 658.84 SMI Entrepreneur magazine : | 658.848 ENT Entrepreneur magazine : | 658.850202 DEN Selling to win : |
Includes bibliographical references and indexes.
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