Dictionary of social and market research / Wolfgang J. Koschnick.
Publication details: Hampshire, England ; Brookfield, VT : Gower, c1996.Description: v, 416 p. : ill. ; 24 cmISBN:- 056607611X
- 0470237333
- 658.8/3/03 20
- HF5415.2 .K627 1996
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Savar Campus Library Reference | Savar Campus Library Reference | 658.8303 KOS (Browse shelf(Opens below)) | 1 | Not For Loan | 3020003868 | ||
Book | Savar Campus Library Reference | Savar Campus Library Reference | 658.8303 KOS (Browse shelf(Opens below)) | 2 | Not For Loan | 3020003862 | ||
Book | Savar Campus Library Reference | Savar Campus Library Reference | 658.8303 KOS (Browse shelf(Opens below)) | 3 | Not For Loan | 3020006117 |
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500.95492 BAN বাঙালির বিজ্ঞানচিন্তা, সপ্তম খণ্ড / | 500.95492 BAN বাঙালির বিজ্ঞানচিন্তা, অষ্টম খণ্ড / | 658.8303 KOS Dictionary of social and market research / | 658.8303 KOS Dictionary of social and market research / | 658.8303 KOS Dictionary of social and market research / | 780.095492 BAN বাঙালির সংগীতচিন্তা. প্রথম খণ্ড / | 780.095492 BAN বাঙালির সংগীতচিন্তা. দ্বিতীয় খণ্ড / |
Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been compiled to provide academics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions arising from both the theory and practice of social and market research. The 2,500 entries in Dictionary of Social and Market Research therefore provide an invaluable reference to the terminology that is increasingly encountered in these complex and specialized fields.
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