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E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Publication details: New Delhi ; Harlow, England ; New York : Pearson/Financial Times Prentice Hall ; Dorling Kindersley (India) Pvt. Ltd., 2013.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN:
  • 9789332511170
  • 0273752014 (pbk.)
  • 9780273752011 (pbk.)
Other title:
  • E-business and e-commerce management
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5548.32 .C472 2011
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.872 CHA (Browse shelf(Opens below)) 1 Available 3010028640
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.872 CHA (Browse shelf(Opens below)) 2 Available 3010028641
Total holds: 0

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

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