E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Publication details: New Delhi ; Harlow, England ; New York : Pearson/Financial Times Prentice Hall ; Dorling Kindersley (India) Pvt. Ltd., 2013.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN:- 9789332511170
- 0273752014 (pbk.)
- 9780273752011 (pbk.)
- E-business and e-commerce management
- 658.8/72 22
- HF5548.32 .C472 2011
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 3010028640 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.872 CHA (Browse shelf(Opens below)) | 2 | Available | 3010028641 |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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