Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Publication details: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	659.1 BAT (Browse shelf(Opens below))	1	Available		3010011653
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	659.1 BAT (Browse shelf(Opens below))	2	Available		3010012016

Total holds: 0

Aaker's name appears first on 4th ed.

Includes bibliographical references and index.

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