Image from Amazon.com
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
Publication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.Description: 203 p. : ill. ; 24 cmISBN:- 8178293706
- 659.1 22
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 TEL (Browse shelf(Opens below)) | 1 | Missing | 3010013179 |
Total holds: 0
Browsing Ayesha Abed Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 659.1 JON When ads work : | 659.1 LEV Guerrilla advertising : | 659.1 LEV Guerrilla advertising : | 659.1 TEL Effective advertising : | 659.1 VIT The seven lost secrets of success : | 659.1 WEL Advertising : | 659.1 WEL Advertising : |
Includes bibliographical references and index.
There are no comments on this title.