Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

By:

Mentzer, John T

Contributor(s):

Moon, Mark A, 1955-

Publication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005.Edition: Second editionDescription: xv, 347 pages : illustrations ; 23 cmISBN:

8178295059(India)

Subject(s):

DDC classification:

658.818 22

Contents:

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

List(s) this item appears in: Marketing management | MArketing

Tags from this library:

System Analysis (19)

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.818 MEN (Browse shelf(Opens below))	1	Available		3010013185

Total holds: 0

Includes bibliographical references (pages 331-335) and index.

Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.

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