Strategic marketing / David W. Cravens, Nigel F. Piercy.
Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: Seventh editionDescription: xviii, 843 pages : illustrations, maps ; 24 cmISBN:- 0072466650 (student : alk. paper)
- 0071151613 (international : alk. paper)
- 658.802 21
- HF5415.135 .C72 2003
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658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.802 CRA Strategic marketing / | 658.834 HAW Consumer behavior : | 658 BOO Contemporary business 2006 / | 658 BRO The business environment : |
Includes bibliographical references and index..
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