Basic marketing : a managerial approach / E. Jerome McCarthy.

By: Publication details: Homewood, Ill. : R. D. Irwin, 1981.Edition: 7th edDescription: xix, 367 p. : ill. ; 24 cmSubject(s): DDC classification:
  • 658.8 19
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 MCC (Browse shelf(Opens below)) 1 Missing 3010002627
Total holds: 0

Learning aid

Includes bibliographical references and indexes.

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