New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston.
Publication details: London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999.Description: vii, 199 p. : ill. ; 24 cmISBN:- 8170368839
- 8170368847
- 658.8 21
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 CHA (Browse shelf(Opens below)) | 1 | Available | 3010011624 |
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658.8 BLY Essentials of marketing communications / | 658.8 BOO Contemporary marketing 1999 / | 658.8 BOY Marketing management : | 658.8 CHA New marketing strategies : | 658.8 CZI Marketing management / | 658.8 CZI Marketing management / | 658.8 DEB Value-based marketing for bottom-line success : |
Includes bibliographical references and index.
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