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Exploring marketing research / William G. Zikmund.
Series: Publication details: Fort Worth : Dryden Press, c2000.Edition: 7th edDescription: xxxiii, 812 p. : ill. (some col.) ; 29 cmISBN:- 0030262186
- 658.8/3 21
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 ZIK (Browse shelf(Opens below)) | 1 | Available | 3010014872 |
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| 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 PRO Essentials of marketing research / | 658.83 ZIK Exploring marketing research / | 658.830285554 BUR Basic marketing research : | 658.830285554 BUR Basic marketing research : | 658.834 HAW Consumer behavior : |
Includes bibliographical references (p. [797]-804) and index.
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