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Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan.
Series: Publication details: London ; Sterling, VA : Kogan Page, 2004.Description: xii, 244 p. : ill. ; 24 cmISBN:- 0749441801
- 0749443197
- 658.8/3 22
Contents:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 HAG (Browse shelf(Opens below)) | 1 | Available | 3010015265 |
Total holds: 0
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
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