Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.

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Publication details: New York ; New Delhi : McGraw-Hill, c2003.Description: xix, 244 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 DEB (Browse shelf(Opens below))	1	Available		3010013323

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" American marketing association."

Includes bibliographical references (p. 231-233) and index.

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