Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

By:

Boyd, Harper W

Contributor(s):

Walker, Orville C
Mullins, John
Larreche, Jean-Claude

Series: Publication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:

0072315237 (alk. paper)
0072472952

Subject(s):

Marketing -- Management

DDC classification:

658.8 21

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 BOY (Browse shelf(Opens below))	1	Available		3010014731

Total holds: 0

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)