Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextSeries: Publication details: Chicago : Irwin, c1996.Edition: Twelve editionDescription: 1 v. (various pagings) : color illustrations, color maps ; 27 cmISBN:- 0256139903
- 0256206872
- 658.8 20
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | 3010012234 |
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658.8 PAN Contemporary Indian cases in marketing / | 658.8 PAR Contemporary issues in marketing and consumer behaviour / | 658.8 PAR Contemporary issues in marketing and consumer behaviour / | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : | 658.8 PRI Marketing / | 658.8 PRI Marketing / |
Includes bibliographical references and index.
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