Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: Publication details: Chicago : Irwin, c1996.Edition: Twelve editionDescription: 1 v. (various pagings) : color illustrations, color maps ; 27 cmISBN:

0256139903
0256206872

Subject(s):

Marketing -- Management

DDC classification:

658.8 20

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PER (Browse shelf(Opens below))	1	Available		3010012234

Total holds: 0

Includes bibliographical references and index.

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