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Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Publication details: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]Description: 443 p. : ill. ; 23 cmISBN:
  • 8175541091
Subject(s): DDC classification:
  • 658.8/343 22
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8343 KAP (Browse shelf(Opens below)) 1 Available 3010013329
Total holds: 0

Includes bibliographical references and index.

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