International marketing / Philip R. Cateora, John L. Graham.
Series: Publication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN:- 0072398841 (hardback)
- 0071123121
- 658.84 22
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.848 CAT (Browse shelf(Opens below)) | 1 | Available | 3010009240 | ||
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658.84 STE Marketing channels / | 658.84095492 ISL E-banking & e-commerce / | 658.848 BUR International marketing : | n SME perspective / | 658.848 CAT International marketing / | 658.848 CAT International marketing / | 658.848 CAT International marketing / | 658.848 CAT International marketing / |
Includes bibliographical references and index.
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