Understanding the consumer / Isabelle Szmigin.
Publication details: London ; Thousand Oaks ; New Delhi : Sage Publications, 2003.Description: [vi], 202 p. : ill. ; 24 cmISBN:- 8178293323
- 0761947019 (pbk.)
- 0761947000
- 658.8 21
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 SZM (Browse shelf(Opens below)) | 1 | Available | 3010013180 |
Total holds: 0
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658.8 SKI Marketing / | 658.8 SKI Marketing / | 658.8 STA Fundamentals of marketing / | 658.8 SZM Understanding the consumer / | 658.8 TRI One-stop marketing / | 658.8 WIL Strategic marketing management : | 658.8 WIN Marketing management / |
Includes bibliographical references (p. 188-197) and index.
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