Marketing management and strategy / Peter Doyle and Phil Stern.
Publication details: New York : Financial Times Prentice Hall, 2006.Edition: 4th edDescription: xii, 446p. : ill. ; 29 cmISBN:- 0273693980 (pbk)
- 9780273693987
- 658.8 22
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658.8 DIA Principles of marketing / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Marketing management and strategy / | 658.8 DOY Collins Dictionary : | 658.8 EVA Marketing / | 658.8 FOS 101 ways to get more business / |
Includes bibliographical references and index.
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