Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Publication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill. ; 24 cmISBN:- 9780471690160 (cloth)
- 0471690163 (cloth)
- 658.8/27 22
- HD69.B7 K46 2005
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 1 | Available | 3010027596 | ||
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Institute of Governance Studies General Stacks | Institute of Governance Studies General Stacks | 658.827 KEL (Browse shelf(Opens below)) | 2 | Available | 3010027749 |
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658.787 EMM Excellence in inventory management : | 658.812 STE The new marketing conversation : | 658.812 STE The new marketing conversation : | 658.827 KEL Kellogg on branding : | 658.84 AFU Internet business models and strategies : | 658.84 AFU Internet business models and strategies : | 658.84 RAY Introduction to e-commerce / |
Includes bibliographical references and index.
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