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The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.

By: Contributor(s): Publication details: Mason, Ohio : Thomson, c2005.Description: xii, 271 p. : ill. ; 24 cmISBN:
  • 0324200579
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 .S736 2005
Contents:
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Institute of Governance Studies General Stacks Institute of Governance Studies General Stacks 658.812 STE (Browse shelf(Opens below)) 1 Available 3010027202
Book Book Institute of Governance Studies General Stacks Institute of Governance Studies General Stacks 658.812 STE (Browse shelf(Opens below)) 2 Available 3010027203
Total holds: 0

Includes index.

The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.

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