Marketing management / Philip Kotler...[et. al]
Publication details: Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, c2013.Edition: 14th [ed.] a south asian perspectiveDescription: xxiv, 596, [127] p. : col. ill. ; 29 cmISBN:- 9788131767160
- 658.8 22
- HF5415.13 .K64 2012
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MAR (Browse shelf(Opens below)) | 1 | Missing | 3010027176 | ||
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Centre for Entrepreneurship Development (CED) General Stacks | Centre for Entrepreneurship Development (CED) General Stacks | 658.8 MAR (Browse shelf(Opens below)) | 6 | Available | 3010030049 |
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658.8 MAR Marketing management : | 658.8 MAR Marketing management / | 658.8 MAR Marketing management / | 658.8 MAR Marketing management / | 658.8 MAR Marketing management / | 658.8 MAR Marketing management / | 658.8 MAR Marketing : |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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