Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall ; New Delhi : Dorling Kindersley, 2006.[second impression 2007]Edition: Fifth editionDescription: xxxi, 665 pages : illustrations ; 26 cmISBN:- 0131477323
- 813170937X
- 658.83 22
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Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BUR (Browse shelf(Opens below)) | 1 | Available | 3010025977 | ||
Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BUR (Browse shelf(Opens below)) | 2 | Available | 3010025978 | ||
Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.83 BUR (Browse shelf(Opens below)) | 3 | Available | 3010025979 |
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658.83 BOY Marketing research; text and cases / | 658.83 BOY Marketing research; text and cases / | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / | 658.83 CHU Marketing research : | 658.83 CHU Marketing research : |
"SPSS integration"-- Pref.
Includes bibliographical references (pages [627]-645)and index.
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