Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
Publication details: [New York, N.Y.] : HarperBusiness, c1991.Description: xvii, 223 p. : ill. ; 24 cmISBN:- 0887305199 :
- 658.8 20
- HF5439.T42 M66 1991
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MOO (Browse shelf(Opens below)) | 1 | Available | 3010024513 |
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658.8 MCC Basic marketing : | 658.8 MCD Marketing : | 658.8 MCD Marketing : | 658.8 MOO Crossing the chasm : | 658.8 MOU Problems in marketing : | 658.8 NIN The 1989 annual : | 658.8 PAN Contemporary Indian cases in marketing / |
Includes index.
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