Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee
Publication details: Upper Saddle River, N.J. : Prentice Hall ; Delhi : Pearson, c2011.Edition: 6th edDescription: xxiv, 551 p. : ill. ; 26 cmISBN:- 9788131733530
- 9780136040040 (casebound)
- 0136040047 (casebound)
- 338.5024/658 22
- HD30.22 .K39 2009
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338.5024658 BAY Managerial economics and business strategy / | 338.5024658 BAY Managerial economics and business strategy / | 338.5024658 HIR Managerial economics : | 338.5024658 KEA Managerial economics : | 338.5024658 KEA Managerial economics : | 338.5024658 KEA Managerial economics : | 338.5024658 KEA Managerial economics : |
Includes bibliographical references and index.
Indian Subcontinent Adaptation
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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