Marketing management / Russell S. Winer, Ravi Dhar.

By:

Winer, Russell S

Contributor(s):

Dhar, Ravi

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2011.Edition: 4th edDescription: xxi, 506 p. : col. ill. ; 28 cmISBN:

9780136074892
0136074898
9780136074625
0136074626

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .W5476 2011

Contents:

Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 WIN (Browse shelf(Opens below))	1	Available		3010022380
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 WIN (Browse shelf(Opens below))	2	Available		3010022381

Total holds: 0

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Includes bibliographical references and index.

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