Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.
Publication details: Indianapolis, Ind. : Wiley Pub., c2004.Edition: 2nd edDescription: xxv, 643 p. : ill. ; 24 cmISBN:- 9780471470649
- 0471470643 (paper/website)
- 658.8/02 22
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
![]() |
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.802 BER (Browse shelf(Opens below)) | 1 | Available | 3010021975 |
Browsing Ayesha Abed Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.788 DAV International logistics : | 658.788 DAV International logistics : | 658.788 DAV International logistics / | 658.802 BER Data mining techniques : | 658.83 MAL Marketing research : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / |
Includes index.
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
There are no comments on this title.