Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Publication details: Upper Saddle River, N.J.; New Delhi : Prentice Hall, c2003 [reprinted 2004].Edition: 6th edDescription: v, 536 p. : ill. ; 25 cmISBN:- 8120322592
- 013041977X
- 658.8 21
- HF5415 .K6312 2003
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658.8 AND Strategic marketing for nonprofit organizations / | 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 AND Strategic marketing for nonprofit organizations / | 658.8 ARM Marketing : | 658.8 ARM Marketing : |
Kotler's name appears first on the earlier edition.
Includes bibliographical references and index.
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