Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani
Publication details: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.Edition: 7th ed. (special indian edition)Description: xxxiii, 1075 p. : col. ill. ; 29 cmISBN:- 9780070144965
- 0070144966
- 0073101265 (alk. paper)
- 9780073101262
- 659.1 22
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 9 | Available | 3010021915 |
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659.1 BAT Advertising management / | 659.1 BAT Advertising management / | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : | 659.1 BEL Advertising and promotion : |
Includes bibliographical references and indexes.
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