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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Publication details: Upper Saddle River, N.J. : Prentice Hall ; New Delhi : Pearson, c2006.Edition: 5th edDescription: 768 p. : ill. ; 25 cmISBN:- 0133057151
- 659.1 20
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BAT (Browse shelf(Opens below)) | 1 | Available | 3010021823 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BAT (Browse shelf(Opens below)) | 2 | Available | 3010021822 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BAT (Browse shelf(Opens below)) | 3 | Available | 3010021824 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BAT (Browse shelf(Opens below)) | 4 | Available | 3010021825 |
Total holds: 0
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
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