Strategic brand management : (Record no. 800)

MARC details
000 -LEADER
fixed length control field 00781nam a2200241 a 4500
001 - CONTROL NUMBER
control field 12720717
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090518r2003 njua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002025164
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120323092
International Standard Book Number 0130411507
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 800
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
Dates associated with a name 1956-
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J.
-- New Delhi :
Name of publisher, distributor, etc Prentice Hall
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 788 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 7
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Renewals Date checked out
  Missing Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 18/05/2009 490.00   658.827 KEL 3010013205 18/05/2009 8 18/05/2009 Book    
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 18/04/2010 490.00 22 658.827 KEL 3010013204 21/10/2021 7 18/04/2010 Book 207 14/01/2020
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 18/05/2010 490.00 18 658.827 KEL 3010013202 25/04/2019 5 18/05/2010 Book 180 19/09/2018
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 24/05/2010 490.00 22 658.827 KEL 3010013201 04/01/2023 4 24/05/2010 Book 220 18/10/2022
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 03/07/2010 490.00 17 658.827 KEL 3010013206 12/05/2019 9 03/07/2010 Book 130 14/01/2019
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 24/10/2010 490.00 10 658.827 KEL 3010013200 31/12/2022 3 24/10/2010 Book 96 27/11/2022
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 27/03/2013 490.00 21 658.827 KEL 3010013198 09/06/2019 1 27/03/2013 Book 205 15/01/2019
    Dewey Decimal Classification     Savar Campus Library Savar Campus Library General Stacks 18/08/2010 490.00 24 658.827 KEL 3010013199 20/04/2019 2 18/08/2010 Book 140 22/01/2019
    Dewey Decimal Classification     Savar Campus Library Savar Campus Library General Stacks 24/10/2010 490.00 18 658.827 KEL 3010013203 12/05/2019 6 24/10/2010 Book 195 23/01/2019