Marketing research : (Record no. 51)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01474nam a2200277 a 4500 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 51 |
| 001 - CONTROL NUMBER | |
| control field | 17123 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090330s2007 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98038880 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120330443 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhAAL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 41185 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Prentice Hall of India Private Limited, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 811, [61] pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages N1-N34) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 9 (RLIN) | 41186 |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 41187 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 28/04/2009 | 2 | 15 | 658.83 MAL | 3010017124 | 29/04/2013 | 07/01/2013 | 1 | 28/04/2009 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 11/04/2010 | 24 | 147 | 658.83 MAL | 3010017126 | 09/09/2023 | 08/06/2023 | 2 | 11/04/2010 | Book | |||||
| Lost and Paid For | Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/04/2010 | 10 | 54 | 658.83 MAL | 3010017123 | 04/09/2016 | 10/02/2014 | 3 | 13/04/2010 | Book | 790.00 | |||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 24/10/2010 | 23 | 167 | 658.83 MAL | 3010017125 | 09/06/2024 | 12/05/2024 | 4 | 24/10/2010 | Book |