MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01542nam a22003738i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
43225 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240922135910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240922t20232024njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2022044243 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780137864898 |
|
|---|
| International Standard Book Number |
9789357055215 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BD-DhAAL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K636 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Nineteenth Edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT.REV) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ; |
| -- |
India : |
| Name of publisher, distributor, etc. |
Pearson India Education Pvt. Ltd., |
| Date of publication, distribution,etc |
©2023[Second impression 2024]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 736 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of Principles of marketing, 2019. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
PHR<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Phymarcy. |
| 9 (RLIN) |
56877 |
|
|---|
| Topical term or geographic name as entry element |
Pharmaceutical industry. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
|
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.), |
| Relator term |
author. |
|
|---|
| Personal name |
Balasubramanian, Sridhar, |
| Relator term |
author. |
| 9 (RLIN) |
56884 |
|
|---|
| Personal name |
Agnihotri, Parfulla Y. |
| Relator term |
author. |
| 9 (RLIN) |
56885 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
