Principles of marketing / (Record no. 42197)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01107nam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36995 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211129105627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200211r20192018ii a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016022842 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| International Standard Book Number | 9780134492513 |
| International Standard Book Number | 013449251X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | BD-DhAAL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 39225 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventeenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida (Uttar Pradesh, Indien) : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2018 [second impression 2019] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,701 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 39226 |
| Topical term or geographic name as entry element | Finance. |
| 9 (RLIN) | 39227 |
| Topical term or geographic name as entry element | Business & finance |
| 9 (RLIN) | 43328 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 39228 |
| Personal name | Agnihotri, Prafulla Y. |
| 9 (RLIN) | 39229 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving location | General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 12 | 72 | 658.8 KOT | 3010036996 | 06/10/2024 | 28/01/2024 | 28/01/2024 | 2 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 6 | 58 | 658.8 KOT | 3010036997 | 22/01/2024 | 05/02/2023 | 05/02/2023 | 3 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 9 | 120 | 658.8 KOT | 3010036999 | 06/10/2024 | 01/06/2024 | 01/06/2024 | 5 | 1093.61 | 05/02/2020 | Book | ||||
| Lost and Paid For | Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 1 | 22 | 658.8 KOT | 3010037003 | 20/02/2020 | 20/02/2020 | 9 | 2186.00 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 10 | 67 | 658.8 KOT | 3010037000 | 07/10/2024 | 09/06/2024 | 09/06/2024 | 6 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 13 | 84 | 658.8 KOT | 3010036995 | 02/10/2024 | 24/06/2024 | 24/06/2024 | 1 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 9 | 54 | 658.8 KOT | 3010037002 | 07/10/2024 | 29/05/2024 | 29/05/2024 | 8 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 13 | 104 | 658.8 KOT | 3010036998 | 25/09/2024 | 06/02/2024 | 06/02/2024 | 4 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 11 | 75 | 658.8 KOT | 3010037001 | 06/10/2024 | 10/06/2024 | 10/06/2024 | 7 | 1093.61 | 05/02/2020 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 05/02/2020 | Book Finder International | 1093.61 | 9 | 153 | 658.8 KOT | 3010037004 | 15/10/2024 | 09/06/2024 | 09/06/2024 | 10 | 1093.61 | 05/02/2020 | Book |